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July 26, 2017

NOAM CHOMSKY – The 5 Filters of the Mass Media Machine


I fully realize that you can’t make someone believe something nor can you make them disbelieve something…and I really understand how doing either of the above is influenced by the media. The media can very easily influence YOUR facts, your belief system…we all have our own set of facts we live by and with. Yes you heard me correct we all have our own set of facts we live by and with. Look at our President as an example.

We go about obtaining our facts through a variety of ways, we observe the world around us, we interact with the world around us and we listen to the media. We can know a fact through our own life experiences and yet doubt that fact once the media tells us to.

Fact checking is something we do on a daily basis whether we realize it or not, we use the facts we have learned through our life experiences and then as we listen to the media we mentally assess if the facts we know match up with the facts the media tries to push on us. Often times we are able to dismiss a media fact because we know from our own fact checking experiences whether a fact is true.

Most of us, I hope, use a variety of sources to fact check our facts, some facts are not set in stone and are fluid and can be updated or become obsolete when new facts become available, some facts are set in stone and will never change. We should be constantly fact checking our facts.

Most of us don’t want to live our lives based on the wrong facts….some of us do.

Since we have now elected a President who actually believes his owns lies and makes up his own alternative facts and refuses to learn the difference between fake news and real news, we have to become even more vigilant in our fact checking but we have to understand how the media influences facts.

Your media is filtered, here are the 5 ways your media is filtered….

Chomsky’s propaganda model

1. Ownership

2. Advertising

3. Sourcing

4. Flak

5. Ideology

You’ll never think about mass media the same way again after watching this Noam Chomsky documentary

“Manufacturing Consent” “blasted apart the notion that media acts as a check on political power,” Goodman explains as a myriad of mouthy orange villains murmur ominously in a machine-like universe.

“That media inform the public, serve the public so that we can better engage in the political process,” Goodman continues. “In fact, media manufacture our consent. They tell us what those in power need them to tell us … so we can fall in line. Democracy is staged with the help of media that work as propaganda machines.”

Manufacturing Consent” argues that “Journalism cannot be a check on power because the very system encourages complicity,” Goodman points out.

“Governments, corporations, big institutions know how to play the media game,” she notes. “They know how to influence the news narrative. They feed media scoops, official accounts, interviews with the ‘experts’. They make themselves crucial to the process of journalism. So, those in power and those who report on them are in bed with each other.”

In 1988, Chomsky and Herman offered a warning to journalists that has proven prescient in the age of Trump.

“If you want to challenge power, you’ll be pushed to the margins,” Goodman sums up. “When the media – journalists, whistleblowers, sources – stray away from the consensus, they get ‘flak’.”

This is the fourth filter.

“When the story is inconvenient for the powers that be, you’ll see the flak machine in action discrediting sources, trashing stories and diverting the conversation,” Goodman adds.

Hours before Friday’s press gaggle, President Trump heavily criticized anonymous sourcing in his CPAC speech, even though he’d repeatedly used the same tactics to discredit President Obama during his time in office.

“To manufacture consent, you need an enemy — a target,” Goodman revealed. “That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.”

Beware your source of media facts…something I wish our President would heed.

A few more filters are missing from this:

The top most level filter is all of the media (TV, radio, newspapers, etc…) are all owned by just a few families.

The last filter is the American people themselves. People want to be accepted by society in general so they tend not to rock the boat. Anything that might not be considered mainstream is not discussed in public for fear of being an outcast.

Owned & Operated

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